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What
is the CMA Awards E-mail Service? |
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What
are the mechanics of the CMA Awards E-mail Service for qualified
Nominee/Nominee Representative? |
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Who
is Hi-Fi Fusion? |
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What
type of e-mails can I send? |
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What
are the fees for the CMA Awards E-mail Service? |
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What
is the CMA fee for access to the CMA Awards E-mail Service? |
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What
if I am not a CMA Member, but would like to receive a discounted
fee? |
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What
are the total costs involved in e-mail distribution and creative? |
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What
are the exact technical requirements for an e-mail or an e-card?
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What
is the time frame for 2008 CMA Awards balloting? |
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What
is the time frame for e-mailing? |
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Are
there limits to the number of e-mails a qualifying Nominee/Nominee
Representative can send? |
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Who
is responsible for what? |
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Where
should I send payment? |
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Who
should I contact for questions regarding the 2008 CMA E-mail
Service? |
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Who
is my contact at the authorized e-mailing house, Hi-Fi Fusion? |
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What
is the CMA Awards E-mail Service? |
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The CMA Board has authorized an opportunity for CMA
Awards nominees to educate CMA voting members about
the nominees and nominated products. This opportunity
is available to all nominees, but nominees who are
CMA members may take advantage of discounted rates.
This
controlled e-mail service is available only for those
appearing on the second or final ballots of the CMA
Awards during the balloting period from August 13th through
November 4th, 2008.
Under
NO circumstances will the authorized e-mailing house
release the CMA Awards e-mail list to anyone. |
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What
are the mechanics of the CMA Awards E-mail Service for
qualified Nominee/Nominee Representative? |
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Upon
approval from CMA, Nominee/Nominee Representative will
be contacted by Hi-Fi Fusion (the authorized e-mailing
house for 2008) directly to work out the logistics of
the mailing and to determine the fees for sending and
creating the e-mail (as applicable).
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After
the mailing is completed, Hi-Fi Fusion will invoice the
Nominee/Nominee Representative directly for the e-mail
distribution and creative design (as applicable).
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Hi-Fi
Fusion is a Nashville-based marketing company
that specializes in Internet and email marketing as well as
many other “new media” type services. Hi-Fi Fusion
is the exclusive e-mailing house for the 2008 CMA Awards E-mail
Service and the preferred vendor for the creation of all e-mails
distributed through this service. |
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What
type of e-mails can I send? |
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Nominee/Nominee
Representative can send a text-only e-mail or an HTML e-mail
(an e-mail with graphics). Hi-Fi Fusion recommends
HTML e-mails that link directly to an e-card of some sort
so that you can clearly communicate your message. For example,
click below to see e-mails that were created for previous CMA
Awards Nominees. Each e-mail opened directly in the recipient’s
e-mail Inbox and when the recipient clicked on it, it took
them to an e-card that clearly articulated the message desired
by the Nominee’s Representatives.
As you
can see, your e-mail/e-card message can be fun or factual,
include animation and/or video, etc., etc. The exact content
in your e-mail/e-card is only limited by your creativity and
budget. However, all e-mails/e-cards must meet specific Hi-Fi
Fusion technical requirements and CMA must approve all e-mail/e-card
content before anything can be sent. |
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What
are the fees for the CMA Awards E-mail Service? |
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There
are three fees involved in utilizing the CMA Awards E-mail Service.
The first is the fee that goes to CMA for access to the CMA
Membership List. Second is the fee to distribute your e-mail
via Hi-Fi Fusion, the authorized e-mailing house for the 2008
CMA Awards. And third, there is the cost involved in creating
your e-mail message. |
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What
is the CMA fee for access to the CMA Awards E-mail Service? |
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This
fee will vary depending on your category of CMA Membership:
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Non-Member
Nominee |
$2,200 |
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CMA
Individual Members |
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Regular
Individual
Sterling Individual
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$2,000
$1,800 |
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CMA
Organizational Members |
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Basic
Level |
$1,750 |
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Bronze
Level |
$1,650 |
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Silver
Level |
$1,500 |
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Gold
Level |
$1,250 |
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Platinum
Level |
$1,000 |
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What
if I am not a CMA Member, but would like to receive a
discounted fee? |
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You
may apply for membership by contacting Brandi Simms at (615)
664-1607 or by applying online at www.CMAworld.com.
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What
are the total costs involved in e-mail distribution and
creative? |
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Other
than the CMA e-mailing fee (outlined above), the Nominee/Nominee
Representative will be responsible for an e-mail’s distribution
cost and the cost to create the e-mail/e-card.
As
the authorized e-mailing house, Hi-Fi Fusion will handle the
actual distribution (aka “blasting” or “sending”)
of your e-mail. The cost of the blast alone (to the CMA membership
database) will run a flat fee of $1,000.
As
for creating your e-mail and/or e-card message, Hi-Fi Fusion
is CMA’s preferred provider of all e-mail/e-card creative.
Hi-Fi Fusion’s fee to create an e-mail and/or e-card
message can run anywhere from $1000 (for an HTML e-mail only)
to $2,500 (for an e-mail and an e-card that includes edited
video) depending on the level of difficulty. As needed, Hi-Fi
Fusion can even shoot high-quality video (interviews, behind-the-scenes
footage, etc.) to satisfy your e-card vision (note: video
shoots will likely require additional fees).
So,
what are you looking at as far as total costs? By way of example,
let’s say that you are a Bronze Level Organizational
Member of CMA. And, let’s say that you’ve asked
Hi-Fi Fusion to create an e-mail and an e-card for you that
is of medium difficulty. Given that scenario, the following
costs would apply:
| E-mail
Service fee (Bronze Level - payable to CMA) |
$1,650 |
| E-mail
distribution (“blasting”) fee (payable
to Hi-Fi Fusion) |
$1,000 |
| E-mail/E-card
creation fee (payable to Hi-Fi Fusion) |
$1,500 |
TOTAL
COST |
$4,150 |
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If
you chose not to use Hi-Fi Fusion for the creation of your
e-mail and/or e-card, you must still provide outside creative
to Hi-Fi Fusion so that your e-mail can be distributed. In
that case, you will need to adhere to the specific technical
requirements as outlined in the following section.
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What
are the exact technical requirements for an e-mail or
an e-card? |
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HTML
e-mails should be designed at 72dpi with a physical width
of 600 pixels or less. The file size of the e-mail graphic
should be less than 100KB and will need to be sent directly to Hi-Fi
Fusion (CMAAwards@HiFiFusion.com).
E-cards
should be designed in Flash 5 or greater, have a preloader
and be no larger than 1MB in file size (preferably closer
to 500KB to cut down on the time needed to load the file).
The e-card’s physical size should be no larger than
600x450 pixels and if the e-card includes video, it must be
able to stream on high bandwidth. The e-card’s .swf
file will need to be sent directly to Hi-Fi
Fusion (CMAAwards@HiFiFusion.com).
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What
is the time frame for 2008 CMA Awards balloting? |
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First
Ballot
Monday, June 30 - First ballot e-mailed to eligible CMA
Voting Members
Tuesday, July 18 - First ballot return deadline
Second Ballot
Wednesday, August 13 - Second ballot e-mailed to eligible CMA
Voting Members
Tuesday, August 26 - Second ballot return deadline
Final Ballot
Finalists for “The 42nd Annual CMA Awards” announced
- TBD
Friday, October 17 - Final ballot e-mailed to eligible CMA
Voting Members
Tuesday, November 4th- Final ballot return deadline
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What
is the time frame for e-mailing? |
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Qualified
Nominee/Nominee Representative must indicate on the online
E-mail Authorization Request Form
the exact date that they would prefer their e-mail to be distributed.
Depending on the volume of requests for the CMA Awards E-mail
Service, that date may or may not be possible, but all attempts will be made to accomodate your request as best possible. Hi-Fi Fusion will notify the Nominee/Nominee Representative
of the actual distribution date.
If
Hi-Fi Fusion is creating the e-mail/e-card, the Nominee/Nominee
Representative will need to provide all artwork, specific
copy points, music, etc. to Hi-Fi Fusion at least two weeks
before the desired e-mail distribution date. As a general
rule, more time yields better results, so it is recommended
that you contact Hi-Fi Fusion as soon as you decide to utilize
the CMA Awards E-mail Service.
If
Hi-Fi Fusion is not creating the e-mail/e-card, the Nominee/Nominee
Representative will need to deliver all required items (outlined
above under “technical requirements”) to Hi-Fi
Fusion a minimum of three business days before the desired
e-mail distribution date.
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Are
there limits to the number of e-mails a qualifying Nominee/Nominee
Representative can send? |
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No.
However, each e-mail must have a separate authorization request
form completed and each should be sent with separate payment.
The e-mailing house will invoice separately. |
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Who
is responsible for what? |
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CMA
is responsible for providing a digital file of the current
CMA Awards Voting Membership e-mail list to Hi-Fi Fusion by
the day of each scheduled controlled e-mailing.
Nominee/Nominee
Representative approved for using this service is responsible
for dealing directly with Hi-Fi Fusion regarding all logistics
and all additional charges incurred.
Hi-Fi
Fusion is responsible for the distribution and scheduling
of e-mails going to the current CMA Awards Voting Membership
e-mail list. As desired by the Nominee/Nominee Representative,
Hi-Fi Fusion may also be responsible for the creation of the
e-mail and e-card message.
CMA
and Hi-Fi Fusion are not responsible for any e-mail distribution
delays due to the limitations, inefficiencies and/or security
protocols of recipients’ e-mail software and/or e-mail
service providers. Every effort is made to ensure the accuracy
of the CMA Voting Membership e-mail list as well and the technological
universality of the e-mail distribution system. In addition,
Federal Law guarantees e-mail recipients the right to “unsubscribe”
from e-mail distribution lists and accordingly, the CMA and
Hi-Fi Fusion will provide this “unsubscribe” option
on every e-mail distributed through the CMA Awards E-mail
Service.
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Where
should I send payment? |
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Payment
for use of the CMA Awards E-mail Service must be sent to CMA
once the E-mail Authorization
Request Form is submitted. At that time, Nominee/Nominee
Representative can make payment to CMA via check or credit
card.
Payment
for e-mail distribution and e-mail/e-card creative (as applicable)
must be sent to Hi-Fi Fusion, the authorized e-mailing house
and preferred provider of all e-mail/e-card creative. Payment
(check or money order) is due upon completion of the e-mail
“blast” and you will be invoiced directly from
Hi-Fi Fusion.
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Who
should I contact for questions regarding the 2008 CMA
E-mail Service? |
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Brandi
Simms
CMA
One Music Circle South
Nashville, Tennessee 37203
TEL: (615) 664-1607 FAX: (615) 726-0314
E-mail: bsimms@CMAworld.com |
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Who
is my contact at the authorized e-mailing house, Hi-Fi
Fusion? |
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Denise
Simonsen
Hi-Fi Fusion
816 18th Avenue South
Nashville, TN 37203
TEL: (615) 298-3873
FAX: (615) 244-3196
E-mail: denise@HiFiFusion.com |